Course curriculum

  • 1

    Introduction

    • Good books should sell.

    • Launch Overview

    • Bestseller Launch Schedule Planners

    • How to get Support

  • 2

    Pillar 1: Cover Design

    • Cover Design

    • What to do & When

  • 3

    Pillar 2: Keyword & Category Research Secrets

    • Category Selection

    • What to do & When

    • Demo: Category Research on Amazon (the free way!)

    • Demo: Category Research with Publisher Rocket (the fast way!)

    • Category Research Template

    • Bonus: Keyword Research

    • Demo: Keyword Research on Amazon (the free way!)

    • Demo: Keyword Research with Publisher Rocket (the fast way!)

  • 4

    Pillar 3: Sales Copy

    • Writing Your Sales copy

    • Sales Copy Template for Non-Fiction

    • Sales Copy Template for Fiction

    • Everyone: What to do & When

  • 5

    Pillar 4: Reviews

    • Reviews

    • Getting Customer Reviews

    • Template: Request for customer review

    • Another Template: Request for customer review + Example

    • Getting Editorial Reviews + Template

    • Example requests for editorial reviews: when you have a relationship

    • Example request for editorial review: big influencer

    • What to do & When

  • 6

    Pillar 5: Author Platform

    • Setting up your Author Platform

    • Setting up your profile on BookBub

    • Setting up your profile on Author Central

    • What to do & When

  • 7

    Pillar 6: Advertising

    • Advertising your book

    • BuckBooks

    • BookSends

    • BKnights

    • Amazon's advertising platform

    • Demo: Setting up Amazon Ads

    • BookBub Ads

    • Demo: Setting up BookBub Ads

    • What to do & When

  • 8

    Next Steps

    • What's next

What People Are Saying

5 star rating

Helpful info so far

Ailish Keating

The course answers a lot of questions I had about launching, in an organized way. I'm about 4 months from launching. Good investment

The course answers a lot of questions I had about launching, in an organized way. I'm about 4 months from launching. Good investment

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5 star rating

Great Information

Mary Kennedy

I've learned so much from participating in this course. Hadn't realized there is so much to know AFTER a manuscript is finished.

I've learned so much from participating in this course. Hadn't realized there is so much to know AFTER a manuscript is finished.

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4 star rating

Bestseller Launch Starter Kit

Robert Cooper

Excellent presentation!

Excellent presentation!

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5 star rating

17000 Days

Tony Martin

This is a great little primer to get you started toward realizing your publishing dreams. It’s accessible, just detailed enough, and gives you a great foundation to begin. I recommend it.

This is a great little primer to get you started toward realizing your publishing dreams. It’s accessible, just detailed enough, and gives you a great foundation to begin. I recommend it.

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5 star rating

Very informative

VICTOR WILKIE

I was pleased overall and hope that this will help with my project. However, I wish that the course contained some more detailed information on getting editorial reviews, whom to contact, etc.

I was pleased overall and hope that this will help with my project. However, I wish that the course contained some more detailed information on getting editorial reviews, whom to contact, etc.

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5 star rating

Great Stuff

Beverly Jones-Durr

Course was terrific. Great information to use in the future. Thank you!

Course was terrific. Great information to use in the future. Thank you!

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5 star rating

Denise Gruzensky

Denise Gruzensky

I am launching the 2nd edition of my Children's Book and I'm so excited to have a mapped out plan thanks to this course!

I am launching the 2nd edition of my Children's Book and I'm so excited to have a mapped out plan thanks to this course!

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4 star rating

A good help

Alyssa Bailey

This helped me organize some of the information I had already received and hadn't yet used, and new book launching ideas.

This helped me organize some of the information I had already received and hadn't yet used, and new book launching ideas.

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5 star rating

Great overview and step-by-step guide for planning a book launch

Joselyn Greene

The content was very informative. I especially liked the launch planner spreadsheet that calculates dates for each step in the launch process based on the launch date entered.

The content was very informative. I especially liked the launch planner spreadsheet that calculates dates for each step in the launch process based on the launch date entered.

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5 star rating

Helpful Information

Shannon Beets

I was looking for someone to break down the steps to a book launch in simple, actionable terms. This course did exactly what I needed. I appreciate the timelines and templates. Worth the time and money!

I was looking for someone to break down the steps to a book launch in simple, actionable terms. This course did exactly what I needed. I appreciate the timelines and templates. Worth the time and money!

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5 star rating

Great Course

Christine Husom

Very Helpful. A lot of motivating information I plan to use.

Very Helpful. A lot of motivating information I plan to use.

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5 star rating

Comprehensive, step-by-step plan

Amy Burgess

I was skeptical because so many courses simply don't deliver on the promised value. This is NOT one of those courses. This is a true, actionable, step-by-step guide to accomplishing a bestselling launch for your book. I'm so excited to get started!

I was skeptical because so many courses simply don't deliver on the promised value. This is NOT one of those courses. This is a true, actionable, step-by-step guide to accomplishing a bestselling launch for your book. I'm so excited to get started!

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Instructor(s)

Cara Stein

Cara Stein is an idealist who has stopped trying to play it cool. She believes the only reason people don’t like business or marketing is that they don’t know how to do it well—yet. She's often praised for her no-bullshit style and her wry humor. Cara is a Certified Professional Coach and Energy Leadership Index Master Practitioner. She’s also the author of five books of her own, including How to be Happy (No Fairy Dust or Moonbeams Required), Getting Unstuck, and Finish and Publish: Write the Book You’ve Always Wanted to Write. Her peeves include chipmunks, fakery, and the word “peeve.”