Course curriculum

  • 1

    Welcome to the course!

    • A Message from the Instructor

      FREE PREVIEW
    • Demo from Thinkific: How to Use this Course

    • Before we begin...

    • Downloadable Audio: Introduction

    • Printable Master Workbook

    • Speedy Project Planner

    • 45-Minutes-a-Day Project Planner

  • 2

    Module 1: Planning your Showcase Book

    • Introduction

      FREE PREVIEW
    • Downloadable Audio: Module 1

    • Step 1: Clarity Around Your Book’s Message

    • Step 2: Laying out Your Process to form the Blueprint for Your Book

    • Step 3: Brainstorming Freebies to turn Readers into Leads

  • 3

    Module 2: Engineering your Book to Sell

    • Introduction

      FREE PREVIEW
    • Downloadable Audio: Module 2

    • Step 1: Researching the Competitive Landscape

    • Demo: Researching “Competitors” on Amazon

    • Step 2: Developing Your Irresistible Hook

    • Step 3: Keyword and Category Research for Organic Sales on Amazon

    • Demo: Keyword Research on Amazon

    • Demo: Keyword Research with Publisher Rocket

    • Demo: Category Research on Amazon

    • Demo: Category Research with Publisher Rocket

    • Step 4: Packaging Your Book to Maximize Sales

  • 4

    Module 3: Writing your Book—Quickly!

    • Introduction

      FREE PREVIEW
    • Downloadable Audio: Module 3

    • The Framework for Writing Your Book Quickly

    • Method 1: Turning Your Workshop or E-Course into your Book

    • Method 2: Building Your Book from Your Signature Speech

    • Method 3: Creating Your Book by Writing or Recording Audio

    • How to Publish Your Book

  • 5

    Module 4: Turning Readers into Leads

    • Introduction

      FREE PREVIEW
    • Downloadable Audio: Module 4

    • Step 1: Building Your Freebies

    • Demo: Making a Valuable, Professional PDF in Word

    • Step 2: Writing your Email Sequence to Nurture your New Leads Automatically

    • Step 3: Hooking up the Systems to Automatically Deliver your Emails and Freebies

    • Demo: Setting up Your Landing Page and Email Sequence in ConvertKit

    • Demo: Setting up your Landing Page and Email Sequence with LeadPages

  • 6

    Module 5: Launching to Bestseller

    • Introduction

      FREE PREVIEW
    • Downloadable Audio: Module 5

    • Part 1: Anatomy of a Successful Launch

    • Case Study: How we made it to #2 Bestseller—Despite No Mailing List, No PR, No Street Team, and No Buzz

    • Part 2: Getting Support to Maximize your Launch

    • Part 3: Essential Infrastructure for your Launch

    • Part 4: Low-Cost, Effective Ads to Propel your Book to Bestseller

    • Demo: How to Set up Amazon Ads

    • Demo: How to Set up BookBub Ads

  • 7

    Module 6: Selling Your Book Long-Term

    • Introduction

      FREE PREVIEW
    • Downloadable Audio: Module 6

    • Part 1: Profitable Ads with BookBub to Keep Your Book Selling, Bringing in Leads, and Making you Money Long-Term

    • Part 2: Optimizing Your Funnel to Increase Sales and Profits

  • 8

    Bonuses

    • Author's Guide to Superhero Support

    • Printable Master Workbook

    • Speedy Project Planner

    • 45-Minutes-a-Day Project Planner

  • 9

    Next steps

    • More Support

    • Before you go...

What people are saying

5 star rating

I'm blown away

MERCEDES BULLOCK

I'm so glad I signed up for this course. I haven't even gotten halfway through yet, and I've already gotten a wealth of information! My book seems more possible than ever!!

I'm so glad I signed up for this course. I haven't even gotten halfway through yet, and I've already gotten a wealth of information! My book seems more possible than ever!!

Read Less

Instructor

Cara Stein

Cara Stein is an idealist who has stopped trying to play it cool. She believes the only reason people don’t like business or marketing is that they don’t know how to do it well—yet. She's often praised for her no-bullshit style and her wry humor. Cara is a Certified Professional Coach and Energy Leadership Index Master Practitioner. She’s also the author of five books of her own, including How to be Happy (No Fairy Dust or Moonbeams Required), Getting Unstuck, and Finish and Publish: Write the Book You’ve Always Wanted to Write. Her peeves include chipmunks, fakery, and the word “peeve.”